Identify Customer Needs
This first stage of product development is required to capture both the technical and commercial goals of the project.
This stage is interactive and requires a high level of communication and participation on behalf of PDE and the client. The results of this phase is a document known as the Design Brief that contains carefully constructed customer need statements, organized in a hierarchical list with importance weightings for each need.
The design brief also contains the following information:
Description of the product, including key customer benefits.
Key business goals, including introduction timing, market share and desired financial performance.
Target markets for the product.
Assumptions that may constrain the development effort.
Stakeholders and their requirements that need to be included or considered in the development process.